The Sales Motor newsletter · issue 03

ClickFunnels or done-for-you: what coaches are really buying

Sebastian Tudor · Amsterdam

Two coaches told me no this month. Both said, in their own words, that they would rather do it themselves. One already has someone who helps.

I wrote back to both that it sounds good. I meant it. A done-for-you funnel is not the right buy for every coach. So here is the honest version of the choice, from someone who sells one of the two.

What a funnel tool gives you

A tool like ClickFunnels gives you the parts. Pages, forms, emails, a checkout. Some tools add webinars and courses, others need a second tool for that.

The prices, on yearly plans, as listed in October 2026: ClickFunnels Launch is about $81 a month. EverWebinar, for a recorded webinar, about $99 a month. Kajabi Basic about $143 a month. So a page and a webinar tool together are about $180 a month, before anyone writes a word. For comparison, my Webinar plan is about €124 a month on the yearly plan, with the platform included.

The software is good. What you get is a box of parts, and the building is up to you.

What the tool leaves to you

The tool doesn't know what to say. Someone still has to write the page, so a stranger understands in ten seconds who it's for and what to do next. Someone writes the emails: the reminder, the replay, the follow-ups for people who didn't buy yet.

Someone sets it up. Every email needs a trigger, every form a tag, every buyer a rule that stops the sales emails. That takes evenings. When you coach all day, a free evening is hard to find.

And someone checks it after launch. Tools change under you. In my own funnel, a platform update once deleted a live automation every time I saved a page. Nobody tells you. You find out when the signups stop.

When the tool alone is the better choice

Be honest with yourself here. The tool alone is the better buy if:

1. You like building. An evening with a page editor sounds fun, not heavy.
2. You have someone who helps you, and who will still be there in month three.
3. You want to change things every day, yourself, without asking anyone.
4. You're just starting, your offer still changes every month, and the budget is small. Then start with a free plan and keep it simple.

If that's you, buy the tool. You'll learn a lot about your own offer while you build it.

When done-for-you makes more sense

It makes sense when you coach all day. The selling then happens in the evening, if there's time. When you already paid for a tool and it's half set up. Or when you know what to say on a call, but your page doesn't say it yet.

Then what you pay for is the writing, the setup and someone who keeps it running. The software comes with it.

What it costs with me

I'm Sebastian Tudor, an engineer from Amsterdam. For 15 years I built machines that keep running when nobody stands next to them. Now I build done-for-you sales funnels for coaches and trainers, in English, Dutch or Romanian.

I write every page and email myself. No templates. I build the signup page, the video or webinar page, the reminder and follow-up emails and the checkout or booking page. The platform is included: website, email, courses and checkout, so there's no other tool to pay.

After it goes live I keep it running: fixes, up to 30 minutes of changes a month, and a one-hour review every three months. It's live 14 days after I have your material, or I refund three months and still finish it. My own pages and emails have brought 310+ customers into my investing programs.

The Video plan is €1,390 a year. The Webinar plan is €1,490 a year. Or monthly: €139 or €149 a month, plus €497 once for the setup. On the yearly plans there is no setup fee. That is about €116 a month for Video and about €124 for Webinar, with the platform included. Payments go to your own Stripe, and your domain and your contacts stay yours.

Five questions before you decide

1. Who writes the words on the page and in the emails?
2. Who sets up the triggers, tags and rules, and how many free evenings does that take?
3. Who checks that it still works in month three?
4. What do you pay in total each month: the tools, plus the hours?
5. If it breaks on a Tuesday night, who finds out first?

If your answer to most of them is "me, and I'm fine with that", the tool is your choice. If you sigh at the first one, look at done-for-you.

Want to see what I'd do first? Send me your link and your next date, at thesalesmotor.com. Within 48 hours I build the first page for your next course or event, free, in your own account. You keep it. No call. Don't like it? Delete it.

Which of the five questions was the hardest to answer?

More: What a done-for-you funnel should include, and 5 questions to ask first · Where your funnel breaks, and how to check it · All articles